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Google tag manager (GTM) is one of the most up-to-date free product by Google to make lifestyles of a Webmaster smooth. For each blog, we create many tags. Scripts like Google analytic tags, Javascript for social buttons, advertisement tags or any other.

Now let’s see this from a non-technical factor of view. What if you simply were given a new tag and also you want to feature it on your blog. You need to edit the theme file manually and upload the code. And might be this will not be an easy and smooth alternative for many.

Google tag manager comes out as a solution for tag management from a single web interface. And you could speedy add and remove the tags at any time.

Along with it, using a single tag for tag manager speeds up the load time of your website as Google loads code asynchronously, which means your website will no longer be slow due to slow loading tags.

Getting Started with Google Tag Manager:

GTM works in a very simple way. You upload or add GTM code to your website and then manage all your site tags like (AdWords conversion tag, commercial script, GA script,) from GTM interface. You may see complete feature listing right here.

And, Now let’s get started out together here and head over to Google ad tag manager website. And login using any of your Google accounts. There are few things which you have to know:

Google Tag Management Settings

  • Account: name of the account. Typically, it’s the agency or company name for which you are managing the tag.
  • Container: Name of the website for which you are handling the tag. As an example, DigitalAir is my company name and container name for this website will be SeoEZY.
  • Tags: You may be creating extraordinary tags for easy tag management under a container. For an example One tag for facebook remarketing pixels and every other tag for Google analytic codes.
  • Rules: Rules will let you outline when and where this tag can be executed. For example, All pages or you can make the custom rule when you don’t want any individual tag to be executed on unique pages or directory for your website.

With this, you may additionally add other users to manipulate your tags. That is very beneficial. If you have an advertising company or a developer working for you, and you need them to take care of including and disposing of code, without giving access to your website or Gmail account.

Step By Step Guide

In this guide, I want to show the way I use the Google Tag manager for SeoEZY tag management. And including Google Analytics and Facebook retargeting pixels using it.
Login to GTM and create your company name. If you have one website, provide your blog the company name.

Google tag manager homepage

And this is the process in which you will add your website to the container:

Create new container

Click on Save after that you will see the code for your container. You will need to add on each page of your website. You could add it before the end of body tag of your active theme. If you are using WP, use this plugin. Finally, add only the code which is indicating something like this “GTM-xxxx” under settings > Google tag manager.

Ad code for Google tag manager

Creating new tag

Right now just click on Google Analytics at the bottom to simply add GA using GTM. Now add your Google analytic Web property ID, that is in your Google analytic code. Just click on Add rule to tag. The default rule is for all web pages. Tick mark the empty box to select it and click on again click on Save to add this recently created tag.

Adding Google analytics to Tag manager

Like this, you can create a new tag and after that add Facebook retargeting; Adwords remarketing. And or any other 3rd party script which you want to add on each page of your website. Change the tag type to HTML tag type.

How to Publish tag in Google Tag Manager:

Now click on the version at the left sidebar and you have the option to preview the recently created tag to your website or blog. If it worked satisfactorily after checked it the use of preview function. Once satisfied, click the publish option and tags added through GTM will be live on your blog.

Google tag manager tag publishing

You can add a new user to your company and container via clicking on users and settings. Also, in case you ignored copying code after creating your domain container in the first step, you could click on users and settings > Settings and add the code.

For new users, this complete process may seem like a little difficult, however, once you start the use of Google tag manager, you may realize it’s making things simpler and easy for you.

You can always verify if you have implemented the tags carefully or not only using this free Tag assistant chrome add-on. If it still looks like a big task, you may refer this article to your web developer or ad manager enterprise and tell them to configure Google tag manager for your domain.

Control Multiple Websites/ Blogs

Sincerely, for a person like me who have to control multiple websites, GTM comes out as a useful and excellent tool for tag control. As I don’t need to go and make changes or adjustments to each website code for adding new tags. Here is an easy Help Tutorial from GTM, which will help and guide you to fully understand it better.

You can learn more about tag management on SEOMoz guide here.

Let me know if you have any questions concerning the use of GTM. Use this tutorial to setup your tag management using GTM.

If you find this knowledge based tutorial useful then don’t forget to share it with friends on Google plus, Facebook and Twitter.


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